Marketing & loyaltyFrom Growth
Reward points programme for repeat customers
Customers earn reward points on purchases and redeem them against the wallet at a conversion ratio the shop sets, with a minimum-redeem threshold so points accumulate to a meaningful amount before they can be cashed in.
Reward points
- Points balance1,240 pts
- 100 pts = AED 5Conversion rate
- Redeem to walletAvailable
How it works
How it works
- 1
Earn on purchase
Points accrue automatically as a customer completes orders.
- 2
Set the conversion ratio
Decide how many points equal one unit of wallet currency.
- 3
Enforce a minimum redeem
Points must reach a threshold before they can convert to wallet credit.
- 4
Redeem into the wallet
Converted points land as wallet balance, spendable at the next checkout.
Configuration
What you can configure
| Setting | What it does |
|---|---|
| Earning rate | Points awarded per order or per unit spent. |
| Wallet conversion ratio | How many points equal one unit of wallet balance. |
| Minimum redeem | The smallest point balance eligible to convert. |
FAQ
Frequently asked questions
How do reward points turn into money the customer can spend?
Once a customer’s points cross the minimum-redeem threshold, they convert to wallet balance at the ratio the shop set, and spend from the wallet like any other credit.
Can the earning rate differ by product or customer group?
The earning rate is set at shop level; combine it with customer groups and coupons if you want a segment to earn or redeem differently.
Do points expire?
Points sit against the customer account until redeemed; pair the programme with a coupon or campaign if you want to encourage timely redemption.
Is the points balance visible to the customer at checkout?
Once points convert to wallet balance they show as spendable credit at checkout the same as any other wallet top-up, which is what makes the redeem step feel immediate rather than buried in a loyalty tab nobody checks.
Put this to work in your store today
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