Analytics
Meta Pixel setup for Instagram and Facebook ads
Drop in a metaPixelId and the storefront fires the full ecommerce event set — view_item, add_to_cart, begin_checkout, purchase — for Instagram and Facebook attribution, and nothing fires until the visitor accepts the consent banner. From Growth, the Conversions API sends the same events server-side with your own access token.
Meta Pixel events
- view_item2,340 today
- add_to_cart410 today
- purchase96 today
How it works
How it works
- 1
Add your Pixel ID
Paste the metaPixelId into shop settings — no code edits.
- 2
Wait for consent
The pixel stays silent until the visitor accepts the consent banner.
- 3
Fire ecommerce events
view_item, add_to_cart, begin_checkout and purchase fire automatically.
- 4
Back it with server-side data
From Growth, add your own access token and the Conversions API sends the same events server-side.
Configuration
What you can configure
| Setting | What it does |
|---|---|
| metaPixelId | Per-shop Pixel ID, set once in shop settings. |
| Full ecommerce events | view_item, add_to_cart, begin_checkout, purchase and more. |
| Conversions API | Server-side events alongside the browser pixel, with your own access token. From Growth. |
| Consent gate | Nothing fires before the visitor accepts the consent banner. |
FAQ
Frequently asked questions
Does the Meta Pixel fire before a visitor accepts cookies?
What is the Conversions API and why does it matter?
Do I need a developer to set up the Meta Pixel?
Can the pixel feed a lookalike or retargeting audience?
Put this to work in your store today
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