Analytics
Google Analytics 4 for online store tracking
Add a per-shop GA4 measurement ID and enhanced ecommerce tracking runs automatically, with Google Tag support for anything beyond the built-in events, all gated behind the consent banner so nothing fires before the visitor agrees.
yourstore.com
GA4 — this week
- Sessions18,204
- Conversion rate3.1%
How it works
How it works
- 1
Add a measurement ID
Paste your GA4 measurement ID into shop settings.
- 2
Enhanced ecommerce fires
View, cart and purchase events populate GA4 reports automatically.
- 3
Add a custom tag if needed
googleTagId support covers anything beyond the built-in event set, without editing the storefront’s code.
Configuration
What you can configure
| Setting | What it does |
|---|---|
| GA4 measurement ID | Per-shop, set once in analytics settings. |
| Enhanced ecommerce | The full event set — view_item, add_to_cart, purchase and more. |
| googleTagId | Optional Google Tag support for additional tracking needs. |
| Consent gate | No script loads before the visitor accepts the consent banner. |
FAQ
Frequently asked questions
Does GA4 track purchases automatically or does it need custom code?
Enhanced ecommerce events including purchase fire automatically once the measurement ID is set — no custom event code required.
Can I still add Google Tag Manager on top?
Yes, googleTagId support covers additional tags beyond the built-in GA4 event set.
Does analytics tracking slow the storefront down?
Analytics scripts load after consent and after the page is idle, so they never compete with the storefront’s own load time.
Does GA4 replace the reports already in the back office?
No, they answer different questions — GA4 shows acquisition and on-site behaviour, while the back office’s order, product and delivery-collection reports show what actually shipped. Most shops read both side by side.
Put this to work in your store today
Get started and turn this on for your store in minutes.
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