Sell everywhere — Facebook · From Growth
A shop tab on the page your customers already follow
The same Meta commerce catalogue that powers Instagram Shopping fills a shop tab on your Facebook page. The Meta Pixel and server-side Conversions API measure the sales your Facebook ads bring to your store.
Corner Express Store
Shop tab
Strawberries 500g
AED 14.00
Fresh milk 1L
AED 6.50
Toast bread
AED 5.00
Eggs, 12-pack
AED 11.00“Is this in stock today?” — handed to Messenger
How it works
Selling on Facebook Shop
- 1
One catalogue with Instagram
The same Meta commerce catalogue, linked to your own Meta Business account, stocks both Facebook Shop and Instagram Shopping.
- 2
Shop tab on your page
Customers browse your products from a shop tab on your Facebook page.
- 3
Measured from day one
The Meta Pixel and server-side Conversions API attribute those sales to the ads behind them.
- 4
Orders in the same queue
Checkout hands off to your store, so the order joins the same queue as your website orders.
What syncs
One catalogue, always current
- Products and categories, shared with the Instagram catalogue
- Prices, including active sale prices
- Stock, so sold-out items drop out on their own
- Orders, into the same queue as your website
Tracking & measurement
The Meta Pixel and server-side Conversions API attribute purchases on your store to your Facebook ads, behind the same consent gate used across the site.
FAQ
Questions about Facebook Shop
Which plan includes Facebook Shop?
Is the Facebook catalogue separate from Instagram?
Do I need a separate Facebook order queue?
Other channels
- WhatsApp storeA full WhatsApp store on the official Business API — catalogue, cart and checkout inside the chat.
- Instagram ShoppingTag products in posts, reels and stories from the same catalogue as your store.
- TikTok ShopA TikTok Shop catalogue from your products, with in-video tagging and the TikTok Pixel.
- Google ShoppingA Google Merchant Center feed for free Shopping listings and Shopping ads.
- All channelsSee all nine channels
Start selling on Facebook Shop
No card required · Live in a day · Support in Arabic and English