Catalogue
Customer groups for pricing and merchandising rules
Customer groups sort shoppers by tier, relationship or vendor type, and a group can carry its own pricing and rules — so a loyalty tier, a staff account or a wholesale partner is treated differently at checkout without a separate storefront for each.
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Customer groups
- Wholesale tier 238 customers
- Staff accounts6 customers
- General1,204 customers
How it works
How it works
- 1
Create the group
Define a customer group — loyalty tier, staff, wholesale partner.
- 2
Assign customers to it
Add a customer to a group manually or as part of registration approval.
- 3
Attach pricing or rules
Give the group its own price list or checkout rules distinct from the general storefront.
- 4
Review who belongs where
See group membership from the customer record at any time.
Configuration
What you can configure
| Setting | What it does |
|---|---|
| Customer groups | Named segments a customer can belong to. |
| Group assignment | Set manually or through a registration or approval step. |
| Group-level pricing | A group can carry its own price list, separate from the vendor pricing catalogue. |
FAQ
Frequently asked questions
What is the difference between a customer group and a vendor type?
They overlap in purpose — both can drive pricing — but a customer group is a broader segmentation tool that can also carry checkout or promotional rules beyond price alone.
Can a customer be moved to a different group later?
Yes, group membership is editable on the customer record at any time, so a shopper who graduates to a higher loyalty tier can be reassigned without opening a new account.
Does every customer have to belong to a group?
No, groups are optional segmentation — a shopper with no group assigned simply uses the storefront’s general pricing and rules.
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