Analytics & pixels
Meta Pixel
Meta's ad-attribution pixel for Instagram and Facebook.
What it does here
Meta Pixel inside Quick Commerce
Fires against your own metaPixelId setting and is backed by the server-side Conversions API, so attribution survives ad blockers and iOS tracking limits.
Data flow
What data moves, and where
- 1The browser pixel fires ecommerce events once consent is given.
- 2The same events are also sent server-side via the Conversions API as a backup path.
- 3Meta deduplicates the two signals and attributes the purchase to the right ad.
How to connect
Connecting Meta Pixel
- 1
Create a pixel
Generate one in Meta Events Manager.
- 2
Add the pixel ID
Paste it into Settings → Analytics as metaPixelId.
- 3
Enable Conversions API
Turn on the server-side path for resilience against blockers.
- 4
Check Events Manager
Confirm both browser and server events are matching.
Ready to connect Meta Pixel?
Our team can help you set it up during onboarding, or start it yourself from the back office.
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