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Product brands and tags for filtering and merchandising

Brands give every product a dedicated brand page, and tags add free-form labels such as "vegan" or "gluten-free" on top of the category tree — both are filterable on the storefront and usable to build merchandising rails without touching the underlying category structure.

How it works

How it works

  1. 1

    Create a brand

    Add a brand with its own logo and page, separate from any category.

  2. 2

    Tag products freely

    Attach one or more tags to a product for attributes categories do not capture.

  3. 3

    Filter by brand or tag

    Shoppers narrow a category by brand or tag without leaving the listing page.

  4. 4

    Build merchandising around them

    Feature a brand rail or a tag-based collection, such as "organic" or "new season".

Configuration

What you can configure

SettingWhat it does
BrandsEach with its own page and logo, independent of the category tree.
Product tagsFree-form labels a product can carry more than one of.
Storefront filteringNarrow a category listing by brand or tag together.
Merchandising useBrand and tag data feeds collections and promotional rails.

FAQ

Frequently asked questions

Is a brand the same thing as a category?
No — a brand is independent of the category tree and gets its own page, so a product can sit in "Dairy" as a category and "Al Rawabi" as a brand at the same time.
Can a product carry more than one tag?
Yes, tags are free-form and a product can carry several — "vegan", "best seller" and "new" at once, for example — and shoppers can filter by any combination.
Do brands and tags help with search on the storefront?
Yes, both feed the storefront’s filtering and search, so a shopper can narrow results to a specific brand or attribute without browsing the full category.

Put this to work in your store today

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Product brands and tags for filtering and merchandising | Quick Commerce